Coca-Cola Has Launched Its Global Brand Barbican In India For Malt Ingredient Market
Increasing demand for functional food among consumers is expected to foster the growth of malt ingredient market. According to the report published by the Institute of Food Technologists in April 2018, sales of natural and organic foods reached $253 billion in 2017; functional/fortified foods totaled $247 billion. Hence, the rising demand for functional food is expected to accelerate the market growth of malt ingredients. Moreover, increasing the production of beer is also expected to augment the growth of the malt ingredients market . Barley malt is mainly used as a flavor in the production of beer. According to the National Beer Wholesalers Association, in 2018, the U.S. beer industry shipped (sold) 202.2 million barrels of beer – equivalent to more than 2.8 billion cases of 24-12 ounce servings. In addition, the industry shipped approximately 2.3 million barrels of cider, equivalent to more than 32.2 million cases Malted milk is actually simple powdered milk made out of a co...