Ola Introduced A New Car-Sharing Service Ola Drive For Car Rental Market
The advantage offered such as easy booking via online service is a prime factor driving the growth of the car rental market. Also, increasing penetration of the internet and smartphone is also creating demand for booking cars via an online platform. Moreover, online booking provides various discounts and schemes which is again propelling the growth of the car rental market. The rapid growth of the GDP rate in emerging countries due to the growing per capita income of consumers is expected to foster the growth of the market. Moreover, advancement in the car rental service such as the easy renting process and other benefits offered is further projected to augment the growth of car rental market . On the other hand, volatile prices of crude oil due to the gap in between demand and supply are expected to hinder the growth of the market. Key players are operating in the global car rental market are Enterprise Holdings, The Hertz Corporation, Avis Budget Group, Europcar Group, Carzo...