Boost Drinks Has Launched A Boost Energy Red Berry 250ml And Reinforced Its Position In The Red Berries Market

Red Berries Market

     1. In January 2019, Boost Drinks has launched Boost Energy Red Berry 250ml, backed with love-themed advertising across Tinder. Red Berry is available as a 49p PMP value price point. 

    2. In September 2018, Ocean Spray and The Oppenheimer Group enter into a partnership to deliver fresh cranberries throughout the fall and holiday periods.

    3. In January 2019, Boost Drinks has launched a Boost Energy Red Berry 250ml, backed with love-themed advertising across Tinder. Red Berry is a new flavor for the shelves of Great Britain but is tried and tested in Northern Ireland, where it is currently the second best-selling soft drink (IRI).


Increasing demand for natural flavors from the food &beverage industry is driving the growth of the red berries market. Also, increasing health-conscious consumer due to growing awareness regarding the negative health effects of artificial additives and ingredients in the food products is again driving the growth of the red berries market. Increasing expenditure on the cultivation of the red berries by the government in order to meet the growing demand is again propelling the growth of the market. Increasing consumption of healthy bars among consumers is stimulating the growth of the market. For instance, in May 2018, Kellogg’s re-launched Special K cereal bars. The snacks also contain cereal crispies and whole wheat flakes for a lighter texture. The current flavors have been replaced by four new flavors – Juicy Red Berry, Milk Chocolate, Apricot & Sultanas, and Dark Chocolate & Cranberries. Moreover, the growing demand for energy drinks among athletes will further augment the growth of the market. 

North America is expected to dominate the global red berries market owing to increasing spending on food &beverage products by consumers in the region. According to the Economic Research Service, in 2019, food spending by U.S. consumers, businesses, and government entities totaled $1.77 trillion. Food away-from-home accounted for 54.8 percent of total food expenditures, up from 50.1 percent in 2009.

Red berries are pulpy fruits that are widely used as key ingredients across various food applications such as beverages, sauces, snacks, bakery, beverages, and nutraceuticals. Moreover, they are also used in dairy food products such as flavored ice creams and shakes for enhancing the flavors. On the basis of nature they can be classified into organic and conventional.


Key Players:

Ocean Spray Cranberry Inc., Döhler Group, SunOpta, Inc., Hortex Group, Milne Fruit Products, and Fruit d'Or

Location: India

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