Soy & Milk Protein Ingredients Market Is Gaining Major Traction With Asahi Group Holdings Introducing A Plant-Based Cultured Milk Drink Calpis Using Soy Milk

 Soy protein concentrates, powders and pills are priced more affordably than other major protein sources. There are many brands to choose from including Isolates, Emergen, Isoflavones, Iyashi, Nature's Way, and Pure Protein. Government authorities across the globe are increasingly supporting organic farming. There are many advantages of organic farming including healthier food, efficient use of resources, and good for the soil and the environment. As a result of this, the demand for plant-based milk and protein risings, which can potentially stimulate growth of the soy & protein ingredients market. 

Recently, in March 2020, Asahi Group Holdings launched a plant-based cultured milk drink Calpis using soy milk.

Over the years, people around the globe are increasingly preferring vegetarian and/or vegan diets. Instead of meat and other dairy proteins, the demand for soy milk protein has increased significantly. As a result of this, key companies in the food and beverage sector are focused on launching soy milk products, in order to dynamic demands from consumers. Recently, in February 2021, Life Health (India) Pvt. Ltd. launched a new brand ‘So Good Protein+’, dairy-free plant-based milk including Soy Beverage. Hence, such factors can bolster growth of the soy & milk protein ingredients market. 

That being said, there are certain hurdles that can lead to a negative impact on growth of the said market. Many countries have imposed genetically modified organisms (GMOs) on soy products, while there are some anti-nutritional components of soy protein, which can potentially inhibit growth of the soy & milk protein ingredients market in the near future. 

Other types of soy protein concentrates are nutraceuticals, which are health products in pill or capsule form. This is becoming more common in the United States and Europe, but not well known in the rest of the world. Soy products are also becoming popular in the weight loss and health food industries, due to their natural amino acids and other nutrients, and as they are lower in fats and carbohydrates. Developed regions including Europe are gaining significant traction in the soy & milk protein ingredients market. This is due to the fact there is high consumer awareness regarding the health benefits of protein and wider applications in the food & beverage industry. On the contrary, the demand for soy & milk protein ingredients is rising with applications in the food & beverage sector.